¿Qué tenés en la cabeza?

En un mundo de 7.000.000 personas, todavía quedan 7 a los que Messi no pudo vencer. Pero Gillette los vuelve a enfrentar.

In a 7.000.000.000 people world, 7 players stay undefeated. But Gillette will make them face each other.

Video script:

A Million things were said about Messi.

The kid that got better every day.

The neighborhood boy that plays on the best fields all around the globe.

The local player who beats global records.

The 10 who bested all the historic captains.

The idol who discovered his talent as soon as he came in contact with the ball.

The hero that everyone praises and respects.

Not everyone.

In a 7.000.000.000 people world, 7 players stay undefeated.

But Gillette will make them face each other again.

Nemessis. Every hero has his villains.

Brand: Gillette
Market: Argentina
Role: Copywriter and Creative Concepting

06/3/13

Teníamos que hacer que la gente hable del Nokia Lumia 900. Generar un diálogo que parta de la gente hacia la gente.

Propusimos hacer un experimento/activación social: Lumia 900 historias.

30 días, 30 personas, 1 teléfono.

Estas 30 personas (cada una tenía un Lumia 900) tenía que cumplir actividades diarias, además de crear contenido mediante el uso.

En el posteo de abajo está el boceto de la home y un manual alternativo. ¡Miralos!

Our goal was to get people talking about the Nokia Lumia 900. We wanted to generate a dialogue among real customers. We proposed a social experiment/activation called “Lumia 900 Stories”.

30 days. 30 people. 1 smartphone.

We gave one Lumia 900 to each of the participants, and engaged them to do daily activities through their phones. Take a look below to see the site and the innovative user manual that we developed.

Brand: Nokia
Market: Argentina
Role: Copywriter and Creative Concepting

11/28/12

Por un lado tenemos una captura de la home. Por el otro, un boceto de un manual de usuario diferente: en vez de poner la típica información dura, íbamos a explicar el uso del teléfono mediante el contenido creado durante este mes.

On one hand, we had the experimental web’s home. On the other, we have a new type of smartphone manual: we explained how to use it through the content that we created during those 30 days.

Brand: Nokia
Market: Argentina
Role: Copywriter and Creative Concepting

11/28/12

Teníamos que demostrar la dualidad QWERTY/TOUCH del Nokia Asha 303.

En un banner(…).

Hagamos un juego en donde las personas puedan sentir esto. Un juego doble en donde iban a tener que usar el mouse y el teclado al mismo tiempo.

En el video está clarísimo.

We had to show the QWERTY/TOUCH duality that the new Nokia Asha 303 has.

With only a banner (…).

So, we made a game where people could really feel it. A double game, where people had to use their mouse and keyboard at the same time.

I think that you’ll fully understand it by watching the video.

Brand: Nokia
Market: Argentina
Role: Copywriter and Creative Concepting

11/28/12

24 horas sin dormir te pueden hacer pensar en cosas como éstas.

24 hours without sleep can make you think stuff like this.

Brand: Wunderman
Market: -
Role: Copywriter and Creative Concepting

07/9/12

Para el lanzamiento del Nokia N9 hicimos una máquina que funcionaba así (y perdón por la simpleza): entra check-in, sale regalo.

Nokia launched the N9 model. We made a machine that was very simple: you got a present and pictures uploaded to your Facebook profile only by checking in @ Foursquare.

Brand: Nokia
Market: Argentina
Role: Copywriter and Creative Concepting

07/9/12

Tomarte una Coca-Cola punto frozen está buenísimo.

La experiencia que pensamos para comunicar esto, también.

Drinking a Coke at its best temperature is sooooooooo good.

We had to create an experience that could reenact that. Holophonic sounds!

Brand: Coca-cola
Market: South America
Role: Copywriter and Creative Concepting

06/13/12

Sublime. Postre para adultos.

Algo que en la cabeza de la gente es para niños, pero no.

Entonces… ¿qué hacemos?

Cuentos reversionados.

Sublime. A dessert for adults.

But people tend to think that desserts are only for kids.

So, what can we do?

Child stories, but for adults.

Brand: Sancor
Market: Argentina
Role: Copywriter and Creative Concepting

06/13/12

¿Cómo le comunicamos a las empresas que Microsoft tiene muchos servicios gratuitos que pueden usar para mejorar la manera de trabajar?

Llamemos a un ilustrador y manos a la obra.

How can we tell companies that Microsoft has a lot of free services that can actually improve the way they work?

Lets call an illustrator and get to it.

Brand: Microsoft
Market: South America
Role: Copywriter and Creative Concepting

06/13/12

Bonaqua es un agua que nos aporta energía vital.

Hagamos que todos puedan devolver esta energía.

Hagamos que todos puedan ver esta energía.

Ya escribí 3 veces la palabra energía. Ahora 4.

Bonaqua gives vital energy to everyone.

Why can’t we make people return and see that energy?

Brand: Bonaqua 
Market: Argentina
Role: Copywriter and Creative Concepting

06/13/12